The Data Advantage
The Rise of Smart Companies: How to Create a Competitive Advantage with Data and Artificial Intelligence
The result of ten years at Google and twenty years in technology companies. This book shows the process that any CEO should follow to convert their company into a Smart Company — full of real-world examples of how companies can create data products and start making smart decisions.
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The Data Advantage redefined how organizations think about data. Drawing on Jose Antonio's decade at Google and extensive experience building data strategies for global companies, the book provides a practical, CEO-level guide to creating competitive advantage through data and AI.
The book is full of examples of how companies can create data products, build data-driven cultures, and start making smart decisions that transform their competitive position. It covers the complete journey from understanding your data assets to building the organizational capabilities needed to exploit them.
Key Themes
From Data to Intelligence
Published in 2018, The Data Advantage laid the foundation for understanding how organizations create value from data. Seven years later, The Intelligence Advantage extends this vision to the age of AI — evolving from data-driven to intelligence-driven organizations. Together, the two books chart the complete journey from raw data to orchestrated intelligence.